The Best GEO Tools in 2026: Profound vs Peec AI vs Otterly vs SE Ranking
By Max Langley · Updated
Key takeaways
- ✓Otterly.AI is the cheapest way to start (from $29/mo): daily tracking of your key prompts across ChatGPT, Perplexity, and AI Overviews.
- ✓Peec AI is the mid-market sweet spot (from $89/mo): daily tracking, unlimited seats, and the cleanest competitor benchmarking in this lineup.
- ✓Profound is the enterprise pick: custom pricing (reports put deployments at $2,000+/mo), unmatched depth including AI crawler analytics and prompt volume data.
- ✓SE Ranking makes sense if you want classic SEO and AI tracking in one bill; its standalone SE Visible starts at $29/mo but refreshes weekly, not daily.
A GEO tool answers one question you cannot answer by hand: when your buyers ask AI what to use, do you show up, and is that changing? We run GEO on our own portfolio of web properties, and this comparison comes from testing these platforms against that portfolio plus vendor documentation and independent 2026 reviews, not from the sales pages. Quick disclosure: some links here may be affiliate links; the lineup and the criticism are ours.
The short version
| Tool | Pricing | Engines tracked | Refresh | Best for |
|---|---|---|---|---|
| Otterly.AI | From $29/mo | AI Overviews, ChatGPT, Perplexity, Copilot | Daily | Solo brands and first-time GEO budgets |
| Peec AI | From $89/mo | ChatGPT, Perplexity, Gemini, Copilot, AI Mode, AI Overviews | Daily | Mid-market teams and agencies |
| SE Ranking (SE Visible) | From $29/mo (Standard $189/mo) | ChatGPT, AI Mode (more rolling out) | Weekly | Teams already paying for an SEO suite |
| Profound | Custom (reported $2,000+/mo) | ChatGPT, Perplexity, Claude, AI Overviews | Continuous | Enterprise brands and large agencies |
Pricing and engine coverage verified July 2026 against vendor pages and independent reviews. Both change fast in this category; check the vendor before you buy.
Otterly.AI: the right first tool
Otterly's Lite tier (from $29 per month, about $25 on annual billing) tracks 15 prompts daily across Google AI Overviews, ChatGPT, Perplexity, and Copilot, and includes a GEO audit that flags what to fix on the pages you want cited. That is the entire starter workflow for less than a lunch out.
The trade-off is breadth: no Gemini at the entry tier, no Meta AI or Grok at all, and reporting that gets cramped once you track multiple brands. For a single brand finding its footing in AI answers, none of that matters yet.
Peec AI: the mid-market benchmark
Peec starts at $89 per month for 25 prompts tracked daily with unlimited user seats, and scales to $199 (100 prompts) and $499 (300 prompts). It covers the widest engine set in this lineup: ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode, and AI Overviews, though each plan includes three engines of your choice and extra engines cost $30 to $140 per month more.
What earns it the mid-market spot is the competitor work: share-of-voice and citation benchmarking that shows not just whether you appear, but who is taking the mentions you want. Looker Studio integration (higher tiers) makes client reporting painless. Watch the per-engine add-on math; a "cheap" plan with three extra engines is not cheap.
SE Ranking: AI tracking bolted to a real SEO suite
SE Ranking sells AI visibility two ways: an AI Results Tracker inside its main SEO platform (plans around $119 per month), and SE Visible, a standalone product from $29 per month with a Standard tier at $189. The pitch is one bill for rank tracking, audits, and AI visibility, and for teams already inside SE Ranking that pencils out.
Two honest caveats: SE Visible refreshes weekly, which is slow for surfaces that shift daily, and its engine coverage is still filling in, with ChatGPT and Google AI Mode live and others promised. Buy it for the suite economics, not for cutting-edge GEO depth.
Profound: the enterprise standard
Profound created the answer-engine-optimization category and hit a $1 billion valuation in February 2026. Pricing is sales-led with no public numbers; independent reviews put typical deployments at $2,000 to $5,000+ per month. For that you get things nobody else in this list has: Agent Analytics that shows how AI crawlers actually ingest your site, prompt volume data for understanding what buyers ask, and brand-perception analysis across ChatGPT, Perplexity, Claude, and AI Overviews.
If you are a household brand or an agency running many large accounts, it earns the invoice. If you are not, you will pay enterprise money for insight a $89 tool would have given you.
How to choose in one paragraph
Budget under $50 a month: Otterly, no debate. Growing team that needs competitor benchmarking and daily data: Peec. Already paying for an SEO suite and want AI tracking on the same invoice: SE Ranking. Enterprise brand where AI answers move real revenue: Profound. And if you want the tracking set up and read for you each month, that is literally the job of our Managed program.
Frequently asked
Do I actually need a GEO tracking tool?
If AI answers influence your buyers, yes, eventually. You cannot improve what you cannot see, and AI answers change too often to spot-check by hand. That said, start small: a $29 to $89 per month tier covering your 15 to 25 highest-intent prompts tells you most of what an enterprise dashboard would.
Which AI engines matter most to track?
For most brands: ChatGPT, Google AI Overviews, and Perplexity, in that order, because that is where buyer volume concentrates. Gemini and Copilot matter if your audience lives in Google Workspace or Microsoft ecosystems. Meta AI, Grok, and DeepSeek are still niche for purchase-intent queries.
Why not just use one of the free AI visibility checkers?
Free checkers (including ours) give you a snapshot: useful for finding out whether you appear at all. Paid tools add the two things a snapshot cannot: daily history, so you can see whether changes actually moved the needle, and competitor benchmarking at scale.
Are these affiliate recommendations?
Some links on this page may become affiliate links, and we may earn a commission at no cost to you. The rankings do not depend on that: these are the four platforms we would shortlist for our own properties, and we note each tool's weaknesses alongside its strengths.
Sources
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